Eicher Motors Limited has informed the Exchange regarding a press release dated May 28, 2026, titled "OLD SCHOOL FOREVER: ROYAL ENFIELD BULLET 650 LAUNCHED IN INDIA".
EICHERMOT · price
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Royal Enfield, the mid-size motorcycle division of Eicher Motors, has launched the Bullet 650 in India priced at ₹3,64,856 (ex-showroom). The iconic Bullet motorcycle, now in its 94th year of continuous production, gets a powerful 650cc parallel twin engine with a 6-speed gearbox. The launch targets Bullet loyalists and retro motorcycle enthusiasts, offering two colour schemes—Cannon Black and Battleship Blue. The motorcycle features classic design elements including hand-painted pinstripes, teardrop fuel tank, casquette-mounted LED headlamp, and peashooter exhausts. Retails begin immediately across all authorised Royal Enfield dealerships in India.
The Bullet 650 launch expands Royal Enfield's 650cc platform portfolio and could drive volume growth, given the iconic brand heritage and loyal customer base. This product launch is positive for Eicher Motors' revenue outlook.