Eicher Motors Limited has informed the Exchange regarding a press release dated September 09, 2025, titled "ROYAL ENFIELD ANNOUNCES FULL GST BENEFIT TO CUSTOMERS; ENTIRE 350CC RANGE MADE MORE ACCESSIBLE".
EICHERMOT · price
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Royal Enfield, the flagship motorcycle brand of Eicher Motors, will pass on the entire GST rate reduction benefit to customers, making its 350cc range more affordable. The price cut applies across the complete 350cc lineup, which is the company's highest-selling and most popular segment. This move follows the Indian government's decision to lower GST rates on two-wheelers, and Eicher Motors is choosing not to retain any portion of the benefit for itself. The pricing change is effective immediately and aims to boost sales volumes by improving accessibility for buyers.
Positive for demand and volumes as lower entry prices should attract more buyers, but short-term margins may face mild pressure since the company is not retaining any of the GST benefit. Overall a customer-friendly and competitive move that should support volume growth in the crucial 350cc segment.