Eicher Motors Limited has informed the Exchange regarding a press release dated April 04, 2026, titled "Eicher Motors Limited has informed the Exchange regarding a press release dated April 04, 2026, titled "HUNT IN NEW COLOURS: ROYAL ENFIELD ADDS EDGY NEW COLOURWAYS & AN EXCITING NEW VARIANT TO THE 2026 HUNTER 350 LINEUP"".
EICHERMOT · price
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Royal Enfield, the motorcycle division of Eicher Motors, has expanded its 2026 Hunter 350 lineup with a new Base Premium variant in Tarmac Black priced at ₹1,49,900 (ex-showroom Chennai). The company also introduced two new colorways — Mumbai Yellow and Moonshot White — for the Top variant, priced at ₹1,69,804 each. The new Base Premium variant features alloy wheels, a digi-analog instrument cluster, single-channel ABS, a slip & assist clutch, and a stitched seat. Bookings and pan-India retail commenced from April 4, 2026. The launches were unveiled at the HunterHood street culture event in Lucknow. The company said the updates aim to make the Hunter 350 more accessible and expand its footprint beyond metros into smaller towns and rural markets.
This is a routine product refresh and variant expansion rather than a major business catalyst. It may help sustain demand momentum in the entry-level premium segment, but is unlikely to materially move the stock on its own. Mildly positive for brand engagement and aspirational buyer reach.