OLD SCHOOL FOREVER: ROYAL ENFIELD ''BULLET 650'' LAUNCHED IN INDIA
EICHERMOT · price
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Royal Enfield, the mid-size motorcycle division of Eicher Motors, has launched its iconic Bullet motorcycle in a new 650cc avatar in India. The launch marks the evolution of the world's longest-running motorcycle in continuous production, now in its 94th year. The Bullet 650 is powered by a parallel twin-cylinder engine paired with a 6-speed gearbox, featuring classic design elements like the signature teardrop fuel tank, casquette-mounted LED headlamp, and 'tiger-eye' pilot lamps dating back to 1954. The motorcycle is priced at ₹3,64,856 (ex-showroom) and will be available across all authorized Royal Enfield dealerships nationwide from today. The launch targets Bullet loyalists and riders seeking authentic motorcycling with modern performance, with retail sales beginning immediately across India.
The launch of the Bullet 650 expands Royal Enfield's 650cc platform portfolio, potentially boosting volumes and revenue in the premium mid-size motorcycle segment. This product expansion could attract new customers while retaining the brand's loyalist base, supporting Eicher Motors' growth trajectory.