Equippp Social Impact Technologies Limited has informed the Exchange regarding a press release dated Jun 02, 2025, Note P4s Go Phygital with EQUIPPP and SMAAX ,In-principle MOU to infuse Rs 15 crore to consolidate media-tech IPs including SIIMA, CCL, INCA, Streaming Academy Awards, and others in SMAAX, upon which 51% equity is to be acquired through share swap or other mechanisms.
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Equippp Social Impact Technologies has announced an in-principle MOU with SMAAX Digitech Pvt. Ltd., under which it will acquire a 51% equity stake in SMAAX and infuse ₹15 crore. SMAAX is a media-tech company that operates popular IPs including South Indian International Movie Awards (SIIMA), Celebrity Cricket League (CCL), INCA, and the Streaming Academy Awards. The enterprise value of SMAAX post-consolidation is capped at ₹150 crore, and the deal may be executed via share swap or other mechanisms. The partnership, approved by Equippp's Board on May 30, 2025, aims to combine both companies' strengths to build Public-Private-People Partnerships (P4s) in entertainment, sports, and the rural creator economy through a 'Phygital' model. Both companies also plan to launch initiatives like Balloon Theatres and Rural Sports Leagues in kabaddi, cricket, volleyball, and athletics.
This is a significant acquisition that gives Equippp controlling interest in a media-tech company with strong entertainment and sports IPs, potentially expanding its revenue base and visibility. However, the deal is still in-principle, and shareholders should await further details on the share swap ratio, definitive agreements, and regulatory approvals before the impact on the stock can be fully assessed.