Media Release: Eraaya Lifespaces Indian Flagship Subsidiary EbixCash Partners with Lotus India Pay to Launch Co-Branded Legend Card.
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Eraaya Lifespaces' subsidiary EbixCash has partnered with Lotus India Pay (a Juspay-owned fintech) to launch the 'Legend Card', a co-branded open-loop prepaid card. The card supports POS, e-commerce, QR-based, and UPI-linked transactions, offering digital-first onboarding with instant virtual card access and an optional physical card. Security features include real-time alerts, instant card blocking, and configurable spend limits. The partnership combines EbixCash's payments and prepaid infrastructure (650,000+ outlets across 4,000 cities and 75,000 villages) with Lotus India Pay's recurring payments customer base.
This is a strategic portfolio expansion for EbixCash in the prepaid card space, potentially widening its customer reach and transaction volumes. However, no revenue figures, financial targets, or material commercial impact have been disclosed, so the near-term effect on the stock is likely limited.