ESCORTS · price
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Escorts Kubota has launched the Kubota NeoStar series, a new range of compact tractors in the 21-30 HP segment designed for horticulture applications. The series includes a narrow 27HP variant purpose-built for sugarcane and inter-row operations, with a width of approximately 2.98 feet. Key features include power steering and ECO PTO across all models for operator comfort and fuel efficiency. The launch targets high-potential horticulture clusters in Maharashtra, Karnataka, Madhya Pradesh, and Gujarat. The company highlights that the 21-30 HP compact segment has grown approximately 35% over the past three years, driven by rising horticulture mechanization. This builds on Kubota's existing base of over 80,000 compact and narrow tractor customers in India.
The launch strengthens Escorts Kubota's presence in the premium horticulture segment within its Kubota brand portfolio. This product expansion targets one of the fastest-growing tractor sub-segments, potentially driving incremental revenue growth. For shareholders, this represents continued product innovation in a high-margin, high-growth category, which could support market share gains in India's evolving agricultural mechanization landscape.