Escorts Kubota Limited has informed the Exchange regarding a press release dated April 22, 2026, titled Escorts Kubota expands Digitrac into a full series, launches three new tractor models"
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Escorts Kubota has expanded its Digitrac tractor range under the Powertrac brand by launching three new models: the Digitrac PP 46i 4WD, Digitrac PP 43i Plus, and Digitrac PP 41i. This takes the Digitrac lineup from two to five models, covering the 45–55 HP segment aimed at advanced farming and heavy haulage. The launch is the company's fourth major tractor introduction since February 2025, following the Farmtrac Promaxx series, Kubota MU4201, and Powertrac Shaurya paddy series. The new models feature bigger engines, bigger tyres, side-shift gear, a 12 forward + 3 reverse constant mesh gearbox, independent PTO, and a 2000 kg hydraulic lift, with the PP 43i Plus offering a top speed of 39.9 km/h. The expanded series will be available across Powertrac dealerships pan-India.
The rapid pace of new launches (four in roughly 14 months) across all three tractor brands points to an aggressive growth push that could support market share gains and revenue growth in the tractor business. For shareholders, this reflects management's stated ambition to strengthen Escorts Kubota's position in the Indian tractor market, though near-term impact on financials will depend on demand response in the upcoming season.