Escorts Kubota Limited has informed the Exchange regarding a press release dated May 28, 2026, titled "Escorts Kubota sharpens horticulture play with Kubota NeoStar compact and narrow tractor series".
ESCORTS · price
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Escorts Kubota has launched the Kubota NeoStar series targeting the 21-30 HP compact tractor segment, a fast-growing category that has expanded ~35% over the past three years driven by horticulture mechanization. The series includes a new 27HP narrow variant purpose-built for sugarcane and inter-row applications, with a width of ~2.98 ft to navigate narrow crop rows without crop damage. All models come equipped with power steering and ECO PTO for operator comfort and fuel efficiency. The products target horticulture farmers in Maharashtra, Karnataka, Madhya Pradesh, and Gujarat growing grapes, sugarcane, pomegranate, banana, mango and vegetables. The rollout builds on Kubota's existing base of 80,000+ compact and narrow tractor customers in India and strengthens the premium Kubota brand within the company's three-brand portfolio (Farmtrac, Powertrac, Kubota).
The new product launch positions Escorts Kubota to capture incremental market share in the high-growth horticulture tractor segment. However, no immediate revenue or order figures were disclosed, so the stock impact is expected to be neutral to modestly positive pending commercial performance data.