Eternal share price edges higher ahead of Q1 results 2026. Should you buy or sell?

Eternal share price rose 0.63 percent on NSE ahead of its Q1 FY26-27 results scheduled for 22 July, opening at around 287.80 against a previous close of 286.60 and touching an intraday high of 289.20. Motilal Oswal projects FD and QC net order value growth of 19.7 percent and 84.4 percent YoY respectively, with Blinkit NOV likely up 84.4 percent YoY and FD adjusted EBITDA margin expanding 60bp QoY to 6.1 percent. Analysts are divided, with some citing strong Blinkit-led growth and anticipated MSCI inflows as positives while others flag expensive valuations, competition from Swiggy and Zepto, and elevated customer acquisition costs.