Ethos Limited has informed the Exchange regarding a press release dated May 15, 2026, titled "Ethos Limited Marks a Golden Milestone as It Opens 100th Boutique in India.".
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Ethos Limited, India's largest luxury watch retailer, has opened its 100th boutique in Indore, marking a major milestone in its expansion journey. The company operates 100 boutiques across 32 cities pan-India, with partnerships spanning 75+ premium and luxury watch brands. Founded in 2003 and listed since May 2022, Ethos has grown from a single boutique to a pan-India network, including the flagship City of Time in Gurugram — a 22,000 sq. ft. luxury watch lifestyle destination. The company has also expanded into jewellery (Messika) and luxury luggage (RIMOWA). The Managing Director described this as a reflection of the trust placed in Ethos by watch enthusiasts and a growing family bound by a love for horology.
The 100-boutique milestone signals continued retail expansion and brand growth, which could be viewed positively by investors; however, this is a soft corporate milestone announcement rather than a material financial event with immediate revenue implications.