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Exhicon Events Media Solutions has signed an agreement with Butterfly Funtainments Private Limited to develop and operate 'Messe Global Arena Kharadi' in Pune — the city's first dedicated live events and concert venue. The project will include a 5,000-capacity indoor arena and a 6,000-capacity outdoor multipurpose space, located in the fast-growing Kharadi commercial hub, and is expected to be fully operational by September 2025. The company projects 20–25 live events in the first full year, generating annual revenues of INR 15–20 crore with an EBITDA margin of 25–30%. Management describes the venue as a scalable, long-life capital asset amortised over 15–20 years, giving Exhicon a first-mover position in Pune's live events market.
This is a strategic expansion into live events infrastructure that could meaningfully add to future revenues and earnings if projections hold, though execution and ramp-up risks remain. For shareholders, it signals a pivot toward owning high-margin venue assets rather than purely servicing events, which could support a re-rating over the medium term.