Exxaro Tiles Limited has informed the Exchange regarding 'New product launch named ARESTA'.
EXXARO · price
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Exxaro Tiles has announced the launch of a new premium tile brand called 'ARESTA,' featuring color body tiles with advanced multi digital printing technology. The range will be available in large format sizes of 600x1200 mm, 1200x1800 mm, and 1200x2400 mm. The company is targeting the premium segment, architects, and interior designers, with a strategy to move away from competition in the mass-market Morbi segment. A grand launch event is scheduled from 7th to 15th July 2025 at the Talod plant, where 150 premium dealers from across India have been invited. Exxaro operates three production lines for PVT, GVT, and Slabs at its Talod and Padra facilities.
The premium brand launch could help Exxaro improve margins and brand perception by shifting focus to higher-value tiles, but no revenue or earnings guidance has been provided yet.