Firstsource Solutions Limited has informed the Exchange regarding a press release dated May 22, 2025, titled "This is to inform that Firstsource and Sanas partner to redefine customer conversations with AI.A copy of the Press Release on the said matter is attached.We request you to take the same on record.Thanking you,".
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Firstsource Solutions has announced a strategic partnership with Sanas, a US-based AI company, to integrate Sanas' Real-Time Accent Translation technology into its customer experience (CX) operations. The technology uses AI to remove accent and language barriers in real time during customer calls, aligning with Firstsource's UnBPO™ approach to AI-first service delivery. The solution is industry-agnostic and early deployments at other companies have shown a 17% increase in sales efficiency, 21% improvement in NPS, 18% reduction in average handling time, and a 95% agent adoption rate. The partnership is expected to enhance agent productivity, improve customer satisfaction, and strengthen Firstsource's positioning in the global BPO/CX market.
This partnership reinforces Firstsource's AI-led transformation strategy and could give it a competitive edge in the CX/BPO space. Positive for the stock narrative, though near-term financial impact is likely limited as it is a technology integration rather than a revenue-generating deal.