FORCE MOTORS LTD has informed the Exchange about Product launch
FORCEMOT · price
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Force Motors launched the New Force Traveller N Range on 5th May 2026, a comprehensively upgraded Light Commercial Vehicle for ambulance, delivery van, and school bus applications. The new range features significant improvements including a car-like cockpit with digital cluster and 9-inch infotainment, improved NVH, better ergonomics, and enhanced structural integrity through advanced manufacturing including robotics. The company will transition entirely to this new range, replacing the current-generation Traveller. The vehicle is powered by a BS-VI Stage 2 compliant FM 2.6 CR engine and serves both domestic and international markets. Bookings will open across dealerships nationwide from mid-May 2026.
The launch represents a strategic product refresh for Force Motors, which holds over 70% segment share in India's van market. Full transition to the new range positions the company to maintain competitiveness in the LCV segment, though near-term margin pressures may occur during the transition period.