FSN E Commerce Ventures Limited has informed the Exchange about Acquisition
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Nykaa (FSN E-Commerce Ventures) has approved acquiring the remaining 40% stake in its subsidiary Nudge Wellness from Onesto Labs Private Limited for a cash consideration of Rs. 14.26 lakhs. After this deal, Nudge will become a 100% wholly-owned subsidiary of Nykaa. The transaction is a related party deal (72 Ventures LLP, a promoter group entity, holds 3.62% in Onesto) but is being done at arm's length basis and was approved by the Audit Committee. Nudge, which sells health and wellness supplements online, had a turnover of Rs. 34.79 lakhs in FY25, down sharply from Rs. 173.35 lakhs in FY24. The acquisition is expected to close by September 30, 2025, and no government approvals are needed.
The financial impact is negligible given the tiny Rs. 14.26 lakhs deal size, but strategically Nykaa gains full control over Nudge to sharpen focus and improve execution in its wellness vertical. Declining turnover at Nudge may raise investor questions, though full ownership gives Nykaa flexibility to restructure or integrate the business.