FSN E Commerce Ventures Limited has informed the Exchange regarding a press release dated September 25, 2025, titled "Nykaa Welcomes Global Icon Deepika Padukone as its Brand Ambassador".
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Nykaa (FSN E-Commerce Ventures) has announced Bollywood actor Deepika Padukone as its new brand ambassador, effective September 25, 2025. Her first campaign, 'Tum Hi Ho Nykaa', focuses on self-expression and everyday beauty rituals. Deepika will be involved in major Nykaa campaigns including the Pink Friday Sale, Nykaaland, and the Best in Beauty Awards. The filing includes a detailed press release but no financial figures, deal terms, or commercial commitments. Nykaa currently serves 45 million customers and operates 250 offline stores as of mid-2025.
This is a brand marketing initiative with no direct impact on revenue, costs, or earnings. Investors should view it as a routine promotional expense; any positive effect on brand visibility or sales would show up in future quarterly results rather than this announcement itself.