Globus Spirits Limited has informed the Exchange about Product launch
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Globus Spirits Limited has announced the launch of TERAI India Craft Vodka, claimed to be the world's first vodka filtered through amethyst crystals. The product is handcrafted at the company's TERAI distillery in Behror, Rajasthan, using locally sourced rice. Priced at INR 2,245 for a 750 ml bottle, it has debuted in Jaipur and Udaipur, with plans to expand to Delhi, Gurgaon, Goa, and Mumbai. This launch is part of the company's premiumization strategy to strengthen its presence in India's high-end alco-bev segment, building on its craft gin portfolio.
The launch diversifies Globus Spirits' premium offerings and could support revenue growth in higher-margin categories, though initial volumes from two Rajasthan cities are likely modest. Investors should watch for traction in metro markets and any update on contribution to overall revenue.