GRADIENTENSEGRADIENTE INFOTAINMENT LMediumPositive
Announced Wed, 22 Jul · 17:52 IST

Gradiente kicks off 100 Vertical Series and 100 Music Videos production

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AI summary

Gradiente Infotainment is launching a major digital content push — producing 100 Vertical Series and 100 Music Videos. Estimated production cost is about 20 crore rupees (10 crore each). The company expects about 34 crore rupees in revenue (17 crore each) from these projects. Around 10 Music Videos are already live on YouTube, Jio-Saavn, Apple Music, Spotify, and Amazon Music. Vertical Series will release on the OMNI-PRIME OTT platform, targeting both Indian and global audiences.

Likely market impact

New content bet could add about 34 crore in expected revenue against 20 crore in costs. Execution and monetization risk remain — these are projections, not confirmed earnings.