HCL Technologies Limited has informed the Exchange regarding 'Release DP World Tour and HCLTech announce new partnership '.
HCLTECH · price
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HCLTech has announced a multi-year partnership with the DP World Tour (European golf tour) where it will serve as the Official Digital Experience Partner. Under the agreement, HCLTech will design and deliver next-generation digital platforms including the Tour's website and mobile app, focusing on fan engagement, live content, analytics and personalized experiences. Additionally, HCLTech becomes an Official Marketing Partner with branding rights at five DP World Tour tournaments each season, along with hospitality and digital activations. The partnership aims to transform the Tour's global digital presence while expanding HCLTech's brand visibility primarily in European markets. No financial terms or contract value were disclosed.
This partnership brings HCLTech a new technology services client and significant marketing exposure through golf's global platform, though without disclosed financial terms it is difficult to assess direct revenue impact. The deal strengthens HCLTech's sports technology portfolio alongside existing partnerships with MetLife Stadium and Cricket Australia.