In accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are pleased to enclose a copy of the Press Release being issued by the ....
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Himalaya Food International Ltd has launched its Frozen Cinnamon French Toast Sticks in the United Kingdom, marking its first entry into the UK market. The move is part of a strategy to diversify revenue away from US markets, which were hurt by last year's 'Trump Tariffs.' The company had also begun exporting to Australia earlier this year. The UK will serve as a gateway for further expansion into the European Union, where it plans to promote its full range of frozen foods, specialty potato products, and frozen appetizers. The company expects the recent India-EU Trade Agreement to improve duty structures and supply chain logistics, boosting export competitiveness in the region.
The UK and EU entry signals a positive growth diversification story for shareholders, reducing dependence on tariff-hit US markets. However, actual revenue impact will depend on order volumes, retailer adoption, and the smooth implementation of the India-EU trade treaty's benefits.