Completion of acquisition of ~25% share capital of Couch Commerce Private Limited
HONASA · price
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Honasa Consumer, the parent company of Mamaearth, has completed the acquisition of approximately 25% share capital of Couch Commerce Private Limited, which owns and operates the oral care brand 'Fang Oral'. The company subscribed to Compulsory Convertible Preference Shares for a total consideration of about INR 9.99 crore (roughly INR 10 crore). This follows an earlier disclosure dated November 12, 2025, indicating the deal was previously announced and has now been formally closed. The investment is being made through Honasa's balance sheet and represents a strategic minority stake rather than a full takeover.
This is a relatively small, strategic minority investment (about INR 10 crore for 25%) that signals Honasa's expansion into the oral care category through the 'Fang Oral' brand. Given the deal size, the direct impact on the stock is likely limited, but it reflects the company's broader brand-acquisition strategy to diversify beyond its core Mamaearth portfolio.