Honasa Consumer Limited has informed the Exchange about Board approval for Acquisition of 25% share capital of Couch Commerce Private Limited which owns brand Fang Oral Care by way of subscribing Compulsory Convertible Preference Shares for a consideration of upto INR 10 Crores.
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Honasa Consumer Limited, the parent company of Mamaearth, has received board approval to acquire a 25% stake in Couch Commerce Private Limited, which owns the oral care brand Fang. The acquisition will be done by subscribing to Compulsorily Convertible Preference Shares (CCPS) for a total consideration of up to INR 10 Crores. Since this is a minority stake purchase in a private company via CCPS, it does not trigger any open offer requirement. The deal signals Honasa's intent to diversify its personal care portfolio beyond its current skincare and haircare offerings into the oral care segment. The investment size is relatively modest compared to Honasa's overall scale, suggesting an early-stage strategic bet.
Minority acquisition of a small private brand — limited immediate financial impact on shareholders but indicates strategic expansion into the oral care category, potentially unlocking a new revenue stream if Fang scales successfully.