Imagicaaworld Entertainment Limited has informed the Exchange regarding a press release dated April 08, 2025, titled "Wet n joy Lonavala adds 10 new Thrilling rides this summer".
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Imagicaaworld Entertainment has launched 10 new water slides at its Wet'nJoy Water Park in Lonavala, taking the total number of water attractions to 31. The additions include 5 thrill rides (such as Fusion Float, Loopy River, Super Curl, Whirl n Swirl, and Drop Zone) and 5 family-friendly attractions, open to the public from April 8, 2025. The expansion involves a capital expenditure of approximately Rs. 21 crores. The company has also rolled out a new summer marketing campaign called 'Feel the Chill, Live the Thrill' to drive footfall. The park expansion is timed for the peak summer season, which is typically the strongest revenue period for water parks.
The Rs. 21 crore investment is aimed at boosting summer-season footfall and revenue at the company's flagship water park, which should support top-line growth. However, investors should note the added depreciation and operating costs, and watch for actual footfall and revenue traction in the upcoming quarterly results to judge whether the capex translates into meaningful returns.