Imagicaaworld Entertainment Limited has informed the Exchange about Agreements - Imagicaaworld Entertainment Limited entered in to an Operation and Management Agreement with Keshav Holiday Resort Private Limited, Gujarat
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Imagicaaworld Entertainment Limited (IEL) has signed an Operation and Management (O&M) agreement with Keshav Holiday Resort Private Limited (KHRPL), part of the Shanku Group, to run and manage the Shankus Water Park in Ahmedabad, Gujarat. This formalizes the potential joint venture first announced on January 20, 2026, and is effective from April 1, 2026. Under the deal, IEL will provide O&M services and earn a management fee linked to pre-agreed milestones, with an option to use its own brand and intellectual property at the park. The company says the arrangement will help it expand its brand footprint to newer geographies and leverage its strengths in marketing, guest experience, F&B, and retail.
This is a brand and revenue expansion move for IEL, adding a Gujarat water park to its portfolio without major capital outlay. For shareholders, it signals growth in the management-fee-based business model and wider brand visibility, though deal economics depend on milestone-linked fee outcomes which aren't disclosed.