Indo Count Industries Limited has informed the Exchange regarding a press release dated July 11, 2025, titled "Indo Count relaunches iconic American Brand Wamsutta with D2C Strategy".
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Indo Count Industries, through its US subsidiary Indo Count Global, has relaunched the heritage American home textile brand Wamsutta as a direct-to-consumer (D2C) brand, available exclusively at wamsutta.com in the United States. Wamsutta, a 180-year-old brand founded in 1846, was acquired from Beyond, Inc. in April 2024 and is now being reintroduced with a refreshed product line focused on premium bedding and bath products. The D2C model is designed to strengthen Indo Count's presence in the premium segment of the US home textiles market, enable direct customer relationships, and build long-term brand equity. The company is positioning Wamsutta to appeal to both longtime loyal customers and a new generation of consumers through digital storytelling.
This move signals Indo Count's push into higher-margin branded sales in the US, which could improve profitability and reduce dependence on B2B contracts. Investors should view it as a positive brand-building step, though actual revenue contribution from Wamsutta.com will take time to scale.