Iris Clothings Limited has informed the Exchange regarding a press release dated July 15, 2025, titled "IRIS CLOTHINGS LAUNCHES NEW KIDS TRAVEL WEAR COLLECTION UNDER DOREME".
IRISDOREME · price
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Iris Clothings has launched a new Kids Travel Wear collection under its flagship DOREME brand, targeting children aged 2 to 16 years. The range includes hoodie coord sets, sweatshirt coord sets, and jacket-pant sets designed for comfort and mobility during travel. The collection will be sold exclusively through the company's B2B network of over 140 distributors across 26 states. The company operates 7 in-house manufacturing facilities and 2 warehousing units, supporting a fully integrated production and distribution model. The launch is timed to tap into India's domestic leisure travel market, which was valued at approximately ₹2.25 lakh crore (USD 27.5 billion) in FY2024 and is projected to grow at double-digit rates over the next five years.
This represents a product line extension into a growing lifestyle segment and could support incremental revenue through existing distribution channels. However, no specific financial guidance, revenue targets, or order commitments were disclosed, so the near-term stock impact is likely to be limited.