Press Release - Bollywood Star Pankaj Tripathi joins Euro Adhesives family to strengthen the ''Pakka Jod'' as a National Brand Ambassador.
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Jyoti Resins & Adhesives Ltd has appointed Bollywood actor Pankaj Tripathi as the first-ever brand ambassador for its flagship brand Euro Adhesives, specifically for the 'Pakka Jod' product line. A new 360-degree advertising campaign titled #SirfJodoNahinFayedonKeSaathJodo will go live in May 2025 across TV, print, digital, and out-of-home platforms. The company highlighted key business numbers: market capitalization of around INR 1,500 crores, planned annual production capacity of 40,000 tonnes, monthly manufacturing capability exceeding 3,500 tonnes, and a distribution network covering 14 states, over 100 cities, 12,000+ dealer points, and connections with 350,000+ carpenters. The brand was established in 2006 and operates a manufacturing unit in Santej, Ahmedabad.
This is a marketing and brand-building move aimed at boosting national visibility and consumer recall for Euro Adhesives. While it signals management's ambition to scale the brand's footprint, the appointment itself is unlikely to move the stock price materially in the short term — investors should watch for actual sales and volume data to gauge whether the campaign translates into business growth.