Announced Wed, 24 Jun · 20:04 IST
KEI Industries appoints Rashmika Mandanna as Brand Ambassador for 2 years
Business Updates View source PDF
KEI · price
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AI summary
KEI Industries has appointed actor Rashmika Mandanna as its new Brand Ambassador for a 2-year period. The move is part of the company's marketing push to boost brand visibility, strengthen customer engagement, and support growth. A 360-degree nationwide campaign featuring her, including a TV commercial, is set to launch in the coming week across TV, digital, social, print and outdoor channels. KEI is a leading wires and cables maker in India.
Likely market impact
Marketing and brand-building spend; unlikely to materially impact financials but may support demand and brand recall in retail segments.