Disclosure under Regulation 30 of SEBI (LODR) Regulations, 2015 Strategic Foray into AIbased Film Production and Media Technology by Kridhan Mediatech Private Limited.
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Kridhan Infra Limited announced that its subsidiary, Kridhan Mediatech Private Limited, has entered the film production and media technology space. The subsidiary released 'SHATAK: Sangh Ke 100 Varsh', described as one of the world's early full-length AI-led feature films, commemorating 100 years of the RSS. The film uses AI across scripting, visualization, environment creation, modelling, and production design. Kridhan Mediatech plans to expand into AI, CGI, virtual production, and scalable content creation for theatrical and digital platforms. The press release cites India's Media & Entertainment industry at over ₹2.5 lakh crore and the AI economy projected to cross ₹1.4 lakh crore as market opportunity context.
This is a strategic diversification announcement into a new business vertical for the subsidiary, with no disclosed financial figures, revenue contribution, or order details. Shareholders should view it as an exploratory foray rather than a material revenue driver in the near term; stock price reaction is likely to be sentiment-driven given the high-profile nature of the film and AI narrative.