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Lehar Footwears has launched a new athleisure sports shoes brand called 'Rannr' on September 6, 2025, in Jaipur. The brand will initially offer over 250 SKUs of sports shoes targeting the mass and mid-market segments with a value-pricing strategy. Alongside this, the company will launch its own D2C (direct-to-consumer) e-commerce platform to boost visibility and sales. With Rannr, Lehar now covers the full non-leather footwear range across open and closed categories, leveraging its existing distribution, e-commerce presence, and PAN-India supply chain. Future plans include expanding into running, training, and lifestyle categories, and eventually into international markets across Asia, Africa, and the Middle East.
This is a brand diversification move that opens a new growth vertical in the growing athleisure segment and a D2C sales channel, which could support topline growth over the medium term. However, the launch involves execution risk, brand-building costs, and competitive pressure, with no immediate financial numbers provided.