Lemon Tree Hotels Limited has informed the Exchange regarding a press release dated April 01, 2026, titled "Disclosure under Regulation 30 of SEBI (LODR) Regulations, 2015- Rebranding of "Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru", a property owned by Berggruen Hotels Private Limited to "Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru"".
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Lemon Tree Hotels rebranded its 222-key hotel in Whitefield, Bengaluru from 'Keys Select by Lemon Tree Hotels' to 'Keys Prima by Lemon Tree Hotels', effective 1 April 2026. The property is owned by Berggruen Hotels Private Limited, a material subsidiary of Lemon Tree Hotels. The repositioning involves enhanced design, upgraded facilities, and a stronger food & beverage and events proposition, targeting higher-yield business segments, premium corporate travellers, and MICE demand. Whitefield is a major IT and commercial hub in Bengaluru. The company currently operates six hotels across Bengaluru's key micro-markets.
The rebranding reflects a strategic brand upgrade within Lemon Tree's portfolio, aimed at capturing more premium demand in a high-growth market. While it signals positive operational intent, it does not represent a new revenue contract or material earnings impact in the near term.