Lemon Tree Hotels Limited has informed the Exchange regarding a press release dated September 23, 2025, titled "Company has signed a Franchise Agreement viz. Keys Prima by Lemon Tree Hotels, Varanasi and a License Agreement viz. Keys Select by Lemon Tree Hotels, Rewa".
LEMONTREE · price
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Awaiting price reaction for this filing.
Lemon Tree Hotels announced the signing of two new properties on September 23, 2025. The first is Keys Prima by Lemon Tree Hotels in Varanasi (Uttar Pradesh), a franchise property with 153 rooms, a restaurant, banquets, conference room, swimming pool, fitness center and spa. The second is Keys Select by Lemon Tree Hotels in Rewa (Madhya Pradesh), a managed property under its wholly-owned subsidiary Carnation Hotels, with 50 rooms, two restaurants, a banquet hall and a swimming pool. This expands the company's footprint in the Hindi heartland and adds 203 rooms to its pipeline. Lemon Tree currently operates 120+ hotels across 75+ cities with 110+ upcoming properties in its pipeline.
Positive for long-term growth as these additions strengthen Lemon Tree's presence in tier II/III cities and align with its expansion strategy. However, franchise and management agreements do not require significant capital outlay, so immediate financial impact is limited. Shareholders should view this as a steady pipeline expansion rather than a near-term revenue catalyst.