Lemon Tree Hotels Limited has informed the Exchange regarding a press release dated January 20, 2026, titled "Company has signed a License Agreement viz. Keys Select by Lemon Tree Hotels, Chitrakoot, Uttar Pradesh."
LEMONTREE · price
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Awaiting price reaction for this filing.
Lemon Tree Hotels has signed a license agreement to add a new hotel under its 'Keys Select by Lemon Tree Hotels' brand in Chitrakoot, Uttar Pradesh. The Keys Select brand is positioned in the mid-scale segment of the company's portfolio. Under a license agreement, the hotel will operate under Lemon Tree's brand while being owned and managed by a third-party partner. The company shared this update with the stock exchange via a press release dated January 20, 2026. This reflects the company's ongoing strategy to expand its presence across smaller cities in India through an asset-light licensing model.
This is a positive but modest development — it signals continued network expansion into tier-2/3 locations without significant capital outlay from Lemon Tree, which can boost long-term fee-based revenue. Short-term stock price impact is likely limited as this is a single property signing under a licensing structure.