Lemon Tree Hotels Limited has informed the Exchange regarding a press release dated December 12, 2025, titled "The Company has signed a Franchise Agreement viz. Keys Lite by Lemon Tree Hotels, Kartarpur, Punjab".
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Lemon Tree Hotels Limited announced on December 12, 2025, that it has signed a new franchise agreement for a property under its 'Keys Lite by Lemon Tree Hotels' brand in Kartarpur, Punjab. Keys Lite is the company's budget-friendly hotel category, catering to value-conscious travellers. This is a franchise arrangement, meaning the company will brand and manage the property through a franchisee rather than owning the asset directly. The move is part of the company's ongoing strategy to expand its footprint across India through the asset-light franchise model.
Positive for shareholders as franchise expansion grows the brand's reach without requiring significant capital investment from the company. Adds a new location in Punjab, potentially boosting future royalty and fee income from this property.