LT Foods launches 5th DAAWAT World Biryani Day campaign with Shah Rukh Khan

LTFOODS · price

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-4.6%1-day move

₹385.00

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₹379.30

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AI summary

LT Foods announced the 5th edition of DAAWAT World Biryani Day, a registered intellectual property of the company. The campaign features actor Shah Rukh Khan, letting fans create personalized videos alongside him. Celebrated on the first Sunday of July since 2022, the annual event aims to drive consumer engagement by blending food, technology and entertainment. No financial details were disclosed. FY26 consolidated revenue was about Rs. 11,023 crore with presence in 85 plus countries.

Likely market impact

Brand-led marketing campaign with no direct financial impact. May support visibility and consumer engagement for the flagship DAAWAT basmati brand.