LT Foods Limited has informed the Exchange regarding a press release dated November 04, 2025, titled "Press Release on LT Foods DAAWAT® kicks off Only Rice November challenge under its Rice Your Awareness Initiative to reimagine the role of rice and encourage mindful consumption ".
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LT Foods' flagship brand DAAWAT® has launched a 4-week nationwide campaign called 'Only Rice November' under its new 'Rice Your Awareness' initiative, aimed at promoting mindful rice consumption and highlighting the nutritional benefits of Basmati rice. The campaign features a dedicated online portal with expert-curated meal plans, and has onboarded 500+ nutrition-focused influencers along with actor Neha Dhupia. More than 10,000 participants joined on the launch day itself. The initiative is positioned as a category thought-leadership effort to counter myths around rice and reinforce Basmati's role in modern healthy eating, with FY25 consolidated revenue at around Rs. 8,770 crores providing context on the company's scale.
This is a marketing and brand-building initiative rather than a material business event, so limited direct impact on stock price is expected. However, it signals continued investment in DAAWAT® brand equity, which is the company's core revenue driver across 80+ countries, and could support long-term consumer mindshare in the domestic Basmati segment.