LT Foods Limited has informed the Exchange regarding a press release dated March 17, 2026, titled "Press Release: A Collector s Basmati: LT Foods introduces DAAWAT® Saffron Basmati for connoisseurs".
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LT Foods has launched DAAWAT® Saffron Basmati Rice, a limited-edition premium basmati product infused with saffron sourced from Jammu & Kashmir. The rice is grown on farms along the Chenab River using traditional pesticide-free methods, with each grain hand-selected. Each pack comes as a luxury keepsake, including vacuum-sealed rice, a jute storage bag, a personalised farmer note, and a certified pack number. The product is sold only through an expression-of-interest process on the company's website, making it a niche, collectible offering aimed at connoisseurs rather than mass-market buyers. LT Foods is a billion-dollar FMCG company with FY25 consolidated revenue of around Rs. 8,773 crores, a 5-year revenue CAGR of 16%, and a PAT CAGR of 21%, operating in over 80 countries.
This is a brand-building and premium-portfolio strengthening move rather than a revenue driver, as the limited-edition product targets a niche luxury segment. Investors are unlikely to see a meaningful near-term financial impact, but it supports LT Foods' positioning in the high-margin premium basmati category and reinforces the DAAWAT® brand.