Please find enclosed herewith copy of the Press Release titled 'Mach Conferences Launches Premium Do Dham Yatra / Char Dham Yatra by Helicopter', being released today. The same is also ....
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Awaiting price reaction for this filing.
Mach Conferences and Events Ltd has launched a new premium religious tourism offering — helicopter-based Do Dham Yatra (3N/4D) and Char Dham Yatra (5N/6D) packages covering Kedarnath, Badrinath, Yamunotri, and Gangotri. The packages include helicopter transfers, VIP darshan access, stays at premium hotels like Fairfield by Marriott Dehradun and Sarovar Portico Badrinath, guided sightseeing, and on-ground support. The company, primarily known as a MICE (Meetings, Incentives, Conferences, Events) player with 20+ years of experience, is targeting senior citizens, professionals, and pilgrims seeking a hassle-free Himalayan pilgrimage. No financial details such as package pricing, revenue targets, or order value have been disclosed in the release.
This signals a strategic diversification beyond the company's core MICE business into the lucrative religious tourism segment, potentially opening a new revenue stream ahead of the yatra season. However, with no financial metrics or booking numbers shared, the near-term impact on stock price or shareholder value is likely limited.