Kindly find the attached Press Release.
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Magenta Lifecare Ltd has launched a new mattress range called 'Magenta Flawless', made from a blend of high-resilience (HR) foam and memory foam, available in 4", 5", and 6" sizes. The company is using a 100% offline-first sales model, distributing exclusively through local Indian dealers and independent entrepreneurs rather than multinational online marketplaces. Production will happen entirely in-house at Magenta's recently expanded manufacturing facility, aligning with the 'Atmanirbhar Bharat' (self-reliant India) initiative. The Chairman mentioned that demand has already surged beyond expectations, though no specific revenue or volume numbers were disclosed.
This product launch could help Magenta Lifecare expand its market share in the Indian mattress segment and grow revenues, but actual impact depends on consumer adoption and dealer network reach. For shareholders, it signals portfolio expansion and a strategic shift toward offline distribution, though financial details on expected contribution were not provided.