Mangalam Global Enterprise launches NEAT Everyday wellness brand, opens 3 Mumbai stores
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Mangalam Global Enterprise has entered India's wellness sector with new brand NEAT Everyday, opening 3 experience stores in Mumbai across Goregaon, Borivali and Ghatkopar covering about 985 sq ft. This follows earlier launches of 5 stores and 1 kiosk in Ahmedabad plus 1 store in Indore. Brand offers 25 plus variants including nutraceuticals, vegan capsules, cold-pressed oils and personal care. Company plans to scale to 100 stores over 2 years across metro and Tier I-II cities.
Marks diversification into high-growth wellness category, but execution risk on aggressive 100-store target in 2 years. Watch for revenue traction.