BSEManoj Jewellers LtdMediumPositive
Announced Thu, 1 Jan · 14:37 IST

Disclosure under Regulation 30 for launching Thanga Kovil Collection

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AI summary

Manoj Jewellers, a Chennai-based BSE-listed jewellery manufacturer, has launched its Thanga Kovil Collection of lightweight temple jewellery. The new line uses innovative paper-casting technology to deliver pieces that are about 80% lighter than traditional temple jewellery (e.g., short necklaces at 6 grams vs the usual 120-140 grams) and roughly 80% more affordable, while keeping BIS-hallmarked gold purity and traditional South Indian temple designs intact. The collection includes necklaces, chains, earrings, bangles, and waist belts, and is already in commercial production, with wholesale orders open and retail availability from mid-January 2026. The company has applied for a trademark on the 'Thanga Kovil' brand and is primarily targeting B2B wholesale expansion across South India. Management is also exploring extending the lightweight concept to bridal sets, daily-wear, and diamond-studded temple jewellery.

Likely market impact

This is a product innovation aimed at widening the customer base and boosting wholesale volumes in a market where high gold prices have hit affordability. If the 80% price-point reduction succeeds in pulling in new buyers and regional B2B partners, it could support revenue growth and margin expansion, though actual financial impact will depend on wholesale order traction in the coming quarters.