Please find attached a press release by Marico Limited, titled "Marico enters the hair cleansing segment with Parachute Advansed Protein Shampoo, reinforcing its innovation-led growth strategy".
MARICO · price
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Marico Limited has launched Parachute Advansed Protein Shampoo, marking its entry into the ₹10,000+ crore Indian shampoo market that is growing at 9–10% annually. The new range leverages Parachute Advansed's strong coconut equity, featuring coconut milk, aloe vera, and natural ingredients like rosemary, amla, and shikakai across 8 variants. The product launches across multiple pack sizes (80ml to 1.2L) with an entry-level Re. 1 sachet to drive widespread trial. Distribution covers general trade, modern trade, and e-commerce. The company described this as its most significant category extension in recent years, targeting the damage repair and hair care segment. Marico reported FY25-26 turnover of ₹136.1 billion.
The launch opens a sizable growth opportunity in one of India's fastest-growing personal care segments and could accelerate Parachute Advansed's overall growth trajectory, though near-term revenue contribution will depend on consumer adoption and scale-up pace.