Please find attached a press release by Marico Limited, titled "Marico Limited's Saffola Launches Dual Seed Cold Pressed oils".
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Marico's Saffola brand has entered the growing cold pressed oil segment with a new range of single and dual seed variants. The dual seed options include Groundnut & Sesame and Groundnut & Safflower blends, while single seed options cover 100% Groundnut, Sesame, and Mustard oils. Prices range from Rs. 356 per litre (Mustard) to Rs. 719 per litre (Sesame), with the Groundnut variant priced at Rs. 506. The products will initially be available on quick commerce platforms across India. The launch leverages Saffola's legacy in heart health and multi-source edible oils to tap into rising consumer demand for natural, low-temperature extracted cooking oils.
This strategic portfolio expansion strengthens Marico's presence in the premium, health-focused edible oil category and could drive incremental revenue for the Saffola brand. However, the cold pressed oil space is competitive, and the impact on near-term financials is likely to be modest.