Please find attached a press release by Marico Limited, titled "Marico enters the hair cleansing segment with Parachute Advansed Protein Shampoo, reinforcing its innovation-led growth strategy".
MARICO · price
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Marico Limited has launched Parachute Advansed Protein Shampoo, marking the company's entry into the hair cleansing category. The new range features 8 variants leveraging natural ingredients like coconut milk, aloe vera, rosemary, amla, and shikakai, positioned in the ₹10,000+ crore Indian shampoo market growing at 9-10% annually. The CEO called this the company's most significant category extension in recent years. Products will be available across multiple pack sizes from Re. 1 sachets to 1.2L bottles, across general trade, modern trade, and e-commerce channels. Marico recorded turnover of ₹136.1 billion in FY25-26.
This new product launch represents a strategic category expansion for Marico into a large, growing market segment. While it could drive long-term growth, the financial impact remains to be seen as the product scales up. Short-term stock price reaction is likely neutral as investors await revenue contribution data.