Maruti Suzuki India Limited has informed the Exchange regarding a press release dated August 10, 2025, titled "Maruti Suzuki Celebrates 10 Years of NEXA, Unveils Grand Vitara PHANTOM BLAQ Edition".
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Awaiting price reaction for this filing.
Maruti Suzuki's premium retail brand NEXA has completed 10 years, and to mark the milestone, the company has launched the Grand Vitara PHANTOM BLAQ Edition — a limited-edition SUV in an exclusive matte black colour wrap. The new edition is available only in the Strong Hybrid Alpha+ variant and comes with premium features such as a panoramic sunroof, ventilated front seats, a 9-inch SmartPlay Pro+ infotainment system with wireless Apple CarPlay and Android Auto, a Clarion sound system, 360-degree camera, head-up display, wireless charging and Suzuki Connect. The company highlighted that the Grand Vitara has crossed 3 lakh (300,000) unit sales in just 32 months since launch, making it one of the fastest-growing mid-size SUVs in India. Powertrain options for the broader Grand Vitara line include Strong Hybrid, ALLGRIP Select (AWD) and S-CNG.
This is a marketing-led product announcement rather than a financial event, so the direct impact on stock price is limited. However, the limited-edition launch and the strong sales milestone of 300,000 units in 32 months reinforce MSIL's positioning in the competitive mid-size SUV segment, which is mildly positive for brand sentiment.