Max India Limited has informed the Exchange regarding a press release dated May 15, 2025, titled "Please find enclosed herewith the Press Release being issued by thewholly owned subsidiary(ies) of the Company, the contents of which are self-explanatory.".
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Antara Senior Care, a wholly owned subsidiary of Max India Limited, has partnered with Axis Bank to make its senior care services available to over 20 lakh customers of Axis Bank's Silver Linings Program (for those above 60 years of age). Through this tie-up, Antara's Care Homes, Care at Home, and AGEasy product marketplace will be offered to Axis Bank's senior banking customers. The partnership comes as India's senior population is projected to grow from about 15 crore to 35 crore by 2050. Antara is part of the $5 billion Max Group and is also expanding its senior living footprint with a new 340-apartment community in Noida Sector-150 expected in 2025.
This is a non-financial, distribution-focused partnership that gives Antara access to a large existing customer base (20 lakh+ senior citizens) through Axis Bank, potentially driving future revenue growth for Max India's senior care subsidiary. For shareholders, it is a positive strategic development signaling business expansion, though the direct near-term financial impact is not quantified.