Max India Limited has informed the Exchange regarding a press release dated September 17, 2025, titled "Antara Senior Care launches digital campaign with Hiten Tejwani, spotlights the need to build awareness about dignified living and care solutions for the ageing in India".
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Max India Limited has shared a press release dated September 17, 2025, about its senior care arm Antara Senior Care launching a digital campaign with television actor Hiten Tejwani. The campaign aims to build awareness around dignified living and care solutions for India's growing elderly population. Antara Senior Care is part of Max India's healthcare and senior living business portfolio. This is a brand-building and awareness initiative rather than a financial or operational update.
No direct impact on financials or shareholder value. Positive brand visibility for Antara Senior Care may support long-term growth in the senior care segment, but this is a routine marketing announcement.