Max India Limited has informed the Exchange regarding a press release dated March 31, 2026, titled "AGEasy Introduces India s First* Adult Diaper Pants with Smart Liquid Distribution Technology".
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Max India's wholly-owned subsidiary Antara Assisted Care Services has launched AGEasy Adult Diaper Pants featuring proprietary Smart Liquid Distribution™ technology, claimed to be India's first such product. The in-house innovation uses a three-layer design offering up to 12 hours of protection, anti-bacterial core, anti-sagging performance, and a wetness indicator. The product is ISI-marked, NABL-tested, and the technology is patent-pending. AGEasy, an online and offline senior care products brand, has served over 6.5 lakh lives since inception in 2023. The product is available on the AGEasy website and partner marketplaces. Antara Senior Care is part of the $7 billion Max Group, with senior residences, care homes (8 facilities, 485 beds across 4 cities), and care-at-home services.
This is a new product launch in the company's consumer/senior care segment rather than a major financial event, so direct stock price impact is likely limited. It signals continued product innovation and brand-building efforts in the growing senior care category, which could support long-term growth of the assisted care business.