Metro Brands Limited has informed the Exchange regarding a press release dated October 30, 2025, titled "METRO BRANDS UNVEILS METROACTIV: INDIA S NEXT CHAPTER IN ATHLETICFOOTWEAR RETAIL .".
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Metro Brands has officially launched 'MetroActiV', a new brand dedicated to athletic and active footwear, marking its entry into India's growing sports and athleisure segment. The company has shared the press release dated October 30, 2025 with the stock exchanges as part of disclosure obligations. The move diversifies Metro's portfolio beyond its core fashion and casual footwear offerings. India has seen rapidly growing demand for branded athletic shoes, driven by fitness awareness and youth demographics. Metro ActiV will compete with established players like Nike, Adidas, Puma and Indian brands such as Asian Footwears in this space.
This is a strategic expansion into a high-growth category, which could drive long-term revenue diversification. However, short-term stock impact may be muted since no specific revenue or store targets were disclosed in the headline announcement.